Release Like a Pro: Strategic Launch Planning for New Authors

November 19th – 7pm CST / 8pm EST

There is a right way and a wrong way to launch a book. Most first-time authors do everything backwards: they start marketing after publishing. This session flips the timeline and shows you how professionals do it.

Learn:

• When to publish (and why timing matters)

• Ideal pre-order timelines (by genre)

• Building anticipation without being annoying

• ARC timelines, platforms & expectations

• Cover reveals that actually work

• Using your network and community properly

• Launch phases: tease → reveal → convert → sustain

• What to do the week after launch

• Mistakes new authors make that tank visibility

You’ll walk away with a reusable launch blueprint — so every book is easier than the last.

Presented by:

Heather Roberts, Attorney, CEO and Founder of 1852 Media and 1852 Literary

Veronica Adams, Attorney, COO of 1852 Media and Senior Agent at 1852 Literary

Please Note: After you register you will receive an email with a link to the webinar. You will have to fill out a form to claim your spot so that you receive updates, reminders, and the live link for the webinar when it happens. If you have any issues with this process, please email heather@1852media.com.