Advertising Strategies for Authors

Learn how to run smart, effective advertising campaigns across platforms like Meta, Amazon, BookBub, and TikTok—without wasting your time or budget.

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Course FAQ

  • Yes. Ads are most effective when you have at least one finished product available for purchase.

  • Absolutely. We explain each ad platform step-by-step and include examples, tips, and templates for first-time advertisers.

  • We show you what makes a great ad creative, but we don’t teach graphic design. You’ll get guidelines and examples for DIY or outsourcing.

  • We’ll give you realistic budget expectations and help you understand the difference between testing and scaling so you don’t overspend.

  • Yes! We cover paid UGC (user-generated content), event sponsorships, and book subscription features as part of your advertising toolbox.