Understanding Book Marketing
Learn how to confidently market your books with strategies that actually work—so you can reach more readers, build your fanbase, and sell more books.
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Module 1
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Intro: Understanding Book Marketing
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Marketing Breakdown: Social Media Marketing
Explore the core marketing strategies available to authors today—what they are, why they matter, and how to use them effectively.
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Marketing Breakdown: Email Marketing
Explore the core marketing strategies available to authors today—what they are, why they matter, and how to use them effectively.
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Marketing Breakdown: Influencer, Event, Content Marketing
Explore the core marketing strategies available to authors today—what they are, why they matter, and how to use them effectively.
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Marketing Breakdown: Cross Promotion, Community, PR
Explore the core marketing strategies available to authors today—what they are, why they matter, and how to use them effectively.
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Module 2
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Chapter 3
Course FAQ
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Not at all! This course works for both pre-launch and post-launch authors.
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Nope! This course focuses on organic and foundational marketing strategies. If you’re looking for paid advertising, check out our follow-up course, Advertising Strategies for Authors.
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Definitely not. Social media is just one of many tools you’ll learn to use alongside email marketing, content creation, community building, and more.
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That’s exactly why this course exists. It’s designed for authors—not marketers—and will walk you through every concept step by step.
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Yes! You’ll get real-world examples, fill-in-the-blank worksheets, and planning tools to help you implement each strategy.