Not at all! This course breaks everything down into easy-to-follow steps, with platform suggestions, examples, and tools for all levels—even if you’ve never built a website or designed a logo before.

Yes—indirectly. A clear and consistent brand helps readers recognize you, trust you, and come back for more. It also makes your marketing more effective, which can lead to more sales over time.

While it doesn’t include custom design work, you’ll get guidance on what to include in a logo package, where to find affordable designers, and how to use tools to create your visual assets.

Most authors complete the course in just a few hours, but implementation can take longer depending on how much of your brand you're building or refreshing. You can go at your own pace.

In addition to video lessons, the course includes a downloadable slide deck, a printable workbook, and a detailed checklist to help you apply everything to your own brand step by step. These resources are yours to keep and use as you build or refine your author brand.

Yes! Once enrolled, you’ll have lifetime access to the course materials, including any future updates.